• The RanchRocks marketing and advertising campaign is named the Best Overall for the second consecutive year
• The prestigious association’s annual awards honor outstanding work nationally in residential real estate sales, marketing and design
San Juan Capistrano, Calif. March, 2019 – Residents of the Village of Esencia at Rancho Mission Viejo proudly say there’s no better place to call home. Now, a highly respected real estate industry association agrees with them: The National Association of Home Builders (NAHB) has named the village of Esencia as America’s Master Planned Community of the Year.
The Village of Esencia received the distinguished award on Feb. 19 during NAHB’s annual National Sales and Marketing Awards gala in Las Vegas. Known as The Nationals, the gala is considered one of the building industry’s most prestigious and anticipated events. Hosted by the NAHB National Sales and Marketing Council, the coveted awards honor the year’s most outstanding and innovative work in residential real estate sales, marketing and design.
The Village of Esencia at Rancho Mission Viejo was honored with a Gold Award for Master Planned Community of the Year. Gold Awards are the top honors presented by the NAHB at the annual gala. Competition for the awards is intense: NAHB officials said they winnowed this year’s winners down from more than 1,300 entries submitted from throughout North America.
“Being named Master Planned Community of the Year is a tremendous honor, especially from an admired national industry organization such as the NAHB,” said Nadine Corrigan, Vice President of Marketing for Rancho Mission Viejo, LLC. “What thrills us as much as the award itself, honestly, is the fact that the residents absolutely love the village of Esencia, and are confident they’ve chosen America’s best community for their families.”
In addition to Master Planned Community of the Year, Rancho Mission Viejo captured the Gold Award for Best Overall Advertising Campaign for the second year in a row. The NAHB honored Rancho Mission Viejo’s marketing team for its creative and impactful The RanchRocks campaign.
United by the hashtag #TheRanchRocks, the campaign uses real residents to showcase Rancho Mission Viejo’s unparalleled community lifestyle amenities. Comprised of compelling print ads and online videos, the campaign also features homeowner photos posted to Facebook and Instagram. The authentic imagery gives home shoppers a glimpse of the open-space views, activities and connections awaiting them on Rancho Mission Viejo. In announcing the award, the NAHB noted the campaign’s impressive overall metrics, which included nearly 3.5 million impressions and an average landing=page visit time of almost three minutes.
“It’s been very rewarding to see residents’ positive reactions to The RanchRocks,” Corrigan said. “Their passion and pride in their homes and neighborhoods are clearly reflected in their active and engaging social posts.”
From its scenic South Orange County hilltop location, the Village of Esencia offers a full range of single-level and multi-story Napa-inspired homes. Residents enjoy the inter-generational village’s focus on nurturing neighborliness among all ages and life stages, in neighborhoods that overlook a historic ranch featuring thousands of acres of permanently protected open space. No other planned community in Orange County can match the Village of Esencia’s huge offering of amenities and family-oriented activities, which include workshops, classes, health and wellness programs, happy hours and resident-led clubs, among many others.
As the largest new master-planned community in California, Rancho Mission Viejo is envisioned to ultimately provide approximately 14,000 homes (including up to 6,000 homes in Gavilan neighborhoods exclusive to residents age 55-plus). In addition, The Ranch is expected to include up to five million square feet of non-residential uses and additional sites for more schools, parks and recreational facilities, essential services, and a network of trails and roadways linking the multiple villages planned for The Ranch.
At completion, the villages on Rancho Mission Viejo will occupy approximately 6,000 acres or 25% of the historic 23,000-acre Rancho Mission Viejo, Orange County’s last working ranch, which has been held in the O’Neill/Avery/Moiso family since 1882. About 17,000 acres, or 75% of The Ranch, will be preserved for ranching, farming and the phased formation of a large habitat conservation area known as The Reserve at Rancho Mission Viejo.
To learn more, visit www.RanchoMissionVIejo.com or visit the Village of Esencia Visitors Center located within The NorthWalk Neighborhoods at Esencia.