Beazer Homes partnered with Pulte to create King Crossing, a new master planned community offering a unique blend of the best of small-town life, resort-style living, and all that Houston has to offer
By Genevieve Smith
With a population of 15,591 as of 2014, the city of Katy, Texas has some serious small town charm. Historic buildings, quaint downtown, and only half an hour directly west of Houston—King Crossing has it all for those who prefer to live in a close-knit, family-oriented community with no desire to sacrifice all the conveniences of a major metropolis.
King Crossing is the fulfillment of a vision Beazer had for 320 acres of raw land purchased near Houston in November of 2013. Partnering with Pulte to purchase the land, Beazer opened phase one of the project, including models of three distinct product types, in August of 2015. Phase two, which includes the amenity center, is set to open this summer.
Beazer saw King Crossing as a great land opportunity due to the expanding west submarket, new schools within the Katy Independent School District, and relative location to the Grand Parkway and I-10. “We saw the need for a new, master planned community that provided residents new, energy efficient housing in an ideal housing location,” said Jeff Anderson, vice president of land for Beazer Homes Houston. “Beazer Homes worked with a team to create King Crossing, [including] Pulte Homes (our builder partner), a land planner, landscape architect, and engineer who all collaborated to create the land plan and amenities.”
Homes at King Crossing start at $194,990 for 1,512 square feet and top off at $294,990 for up to 3,401 square feet, the prices varying with elevation and floor plan options. “Once the direction of the community was decided, we worked with our internal Product and Design team to select floor plan and elevation offerings in King Crossing,” said Jeff Barfield, vice president of operations for Beazer Homes Houston.
Among the floor plan and elevation options are several single-story and two-story designs for buyers to choose from with mixed exterior finishes like stone, stucco, and brick. The clean lines and traditional aesthetic of the home designs keep the community looking fresh while the brick and stone finishes tie the homes into the land and history of the area.
Most floor plans include additional paid options for more bedrooms, a media room, or outdoor living areas and storage areas, not unlike most builders’ options packages. Beazer also happens to go a step above and beyond. “Beazer offers Choice Plans™ within King Crossing, where we’ve packaged the most frequently chosen floor plan options for the kitchen, master bath, and secondary areas and give buyers a choice of how they want to live in them—they can choose any of these at no additional cost,” said Barfield. Buyers who purchase a to-be-built home also have the opportunity to visit Beazer’s Design Studio, where they work with a professional designer to choose their interior home finishes.
One of the greatest selling points of these homes remains unmentioned as of yet: Beazer builds energy efficiency into every new home. Every new Beazer home in Houston comes with Bayseal® Open Cell spray polyurethane foam (SPF) insulation, which helps to reduce air leakage that is estimated to account for as much as 30 percent of heating and cooling costs.
“Protecting against gaps in the exterior envelope helps keep the inside air at a more consistent temperature, allowing for smaller HVAC units and contributing to reduced greenhouse gas emissions. This results in lower utility usage for Beazer homeowners, meaning lower utility costs,” said Barfield. Lower utility costs by quite a large margin are especially important in a place that can get as warm as Houston does in the summer.
Beazer views the primary buyer within King Crossing as family-oriented. “By purchasing land within a highly regarded school system, creating resort-style amenities, and designing home plans for families with children, we’ve positioned King Crossing to be a community with an upscale, master-planned feel,” said Anderson. That said, he was clear that the floor plans can adjust to any lifestyle, so there is a home for every type of family within King Crossing.
Resort-style community amenities are numerous and diverse, among them a recreation center just over three acres in size with a pool and playground, a lake that meanders throughout the property, trails, pocket parks, and two water feature entryways. “With a community-centered lake at the entrance, all residents are able to enjoy natural beauty and recreation opportunities,” said Anderson.
Beazer has taken the well-received design of King Crossing and applied many of the ideas fostered there to upcoming neighborhoods. “Opening this summer, Young Ranch within the City of Katy is a new joint development project with M/I Homes and CalAtlantic Homes,” said Anderson. Spanning over 400 acres, Young Ranch will feature four different homesite sizes, an expansive recreation center with pool, splash pad, clubhouse and playground, as well as a water tower entry feature. “We look to continue to acquire the right land deals for Beazer Homes within the Houston division.”
Genevieve Smith is the Editor for Builder and Developer magazine. She may be reached at firstname.lastname@example.org.